Como obter insights para melhorar a comunicação nas redes sociais
Atualmente, o fluxo e a disponibilidade de dados sobre o comportamento dos consumidores são cada vez maiores, porém, de nada adianta ter acesso a estes dados se sua empresa não souber o que fazer com eles. É necessário criar um processo otimizável de coleta e análise de dados, e assim, extrair insights para melhorar a comunicação entre marcas e clientes através dessas informações.
A comunicação nas redes sociais, além de estratégica, é uma forma de gerar inteligência sobre o cliente. Conheça, a seguir, algumas dicas de como otimizar a tomada de decisões de sua marca, obtendo insights para melhorar a comunicação da sua empresa nas redes sociais. Confira!
1. Defina e conheça melhor seu público de interesse
Uma grande vantagem das redes sociais é sua capacidade de monitoramento dinâmico. Toda ação, seja de atualização de conteúdo no perfil ou de mídia paga, deve contar com o apoio de ferramentas de analytics e monitoramento. Isso permite que sua empresa consiga alinhar onde, como e quem sua marca deve atingir.
Além disso, pesquisas aliadas a dados de CRM ajudam a identificar com maior precisão quem é o seu público de interesse nas redes sociais.
2. Explore opções de segmentação e tendências
Ao entender o perfil do seu público de interesse, monitore. Fique atento ao seu comportamento e ao que ele diz. Analise emoções, sentimentos e temas do seu interesse.
As redes sociais auxiliam a guiar a análise de tendências para que ideias criativas possam ter suporte estratégico. Monitorando o comportamento do seu público, é possível encontrar oportunidades de temas que ainda não sejam comumente explorados, e assim, se apropriar disso para utilizar na sua estratégia de comunicação.
3. Utilize dados demográficos para geração de insights para melhorar a comunicação
Cruzar dados como sexo, idade, local onde mora com informações como status de relacionamento, estado civil e classe social, por exemplo, pode gerar insights inéditos que vão ajudar muito a identificar a linguagem adequada que deve ser utilizada nas redes sociais.
4. Entenda que toda tendência tem sua jornada de maturação
Acompanhar tendências é uma boa forma de otimizar insights para melhorar a comunicação nas redes sociais. Entretanto, é preciso que haja uma percepção de como o ciclo da tendência ocorre.
A princípio, toda tendência desponta com um pequeno grupo pioneiro e inovador. Depois, pessoas que estão antenadas às novidades são influenciadas por esse primeiro grupo, que por sua vez, influenciam um grupo muito maior de pessoas. Com a popularização, a tendência atinge o chamado mainstream.
Identifique em qual momento da pirâmide de adoção de uma tendência se encontra seu target. Dessa forma, sua empresa terá opções mais assertivas em seus insights para melhorar a comunicação nas redes sociais.
5. Analise como sua concorrência se comunica
No ramo de atividade de sua empresa, possivelmente há uma comunidade virtual interna e externa. Essa comunidade é formada pelos clientes e fãs da sua empresa e os da concorrência. Analisar canais de maior engajamento da concorrência pode ser um ótimo recurso de insights.
Redes sociais como o Facebook permitem que você defina um Painel de Controle comparando os números de alcance e engajamento entre outras páginas. Com base nisso, é possível entender o que está sendo feito e o que tem gerado bons resultados, assim como também é possível identificar oportunidades de assuntos ou posicionamento que ainda não estão sendo explorados, ou de promessas que não estão sendo entregues de forma efetiva.
6. Interaja!
Nada melhor para saber como está sua comunicação e obter insights de melhoria do que ouvir seu público! Esse feedback permitirá à sua empresa conhecer as opiniões, preferências, hábitos e o que sua persona gosta ou não na comunicação com as marcas nas redes sociais.
Por isso, interação é a palavra-chave para obter insights para melhorar a comunicação. Faça enquetes, estimule (e responda!) comentários, crie ações que gerem engajamento.
Depois, claro, faça uma análise dessas interações, buscando dicas e padrões que ajudem sua empresa a ter uma comunicação mais assertiva com seu público.
Conforme uma pesquisa realizada pela Hello Research, um a cada quatro brasileiros segue alguma marca nas redes sociais. No entanto, pouco mais da metade afirmou já ter deixado de seguir uma ou mais marcas nesses canais. Isso demonstra a dificuldade das empresas em se comunicarem assertivamente para manter o interesse do seu público.
Por isso, é fundamental que as organizações busquem sempre otimizar sua linha de comunicação com o cliente, sobretudo em canais tão dinâmicos quanto as redes sociais.
Transforme os dados gerados e coletados nas redes como inteligência de mercado. Isso não apenas ajudará a melhorar as suas métricas, como a manter uma base ativa e fidelizada de clientes, além de gerar insights também para melhorar o seu negócio.
Curtiu? Então deixa seu comentário aqui nos comentários ou em nosso post no Instagram.
Conteúdo desenvolvido por Room 33.
104 Comments
Does your website have a contact page? I’m having trouble locating
it but, I’d like to shoot you an email. I’ve got some creative ideas for your
blog you might be interested in hearing. Either way, great site and I look forward to seeing
it develop over time.
Heya i am for the primary time here. I came across this board and
I to find It truly useful & it helped me out much.
I’m hoping to give one thing back and aid others such
as you aided me.
I am curious to find out what blog platform you happen to be working with?
I’m having some minor security issues with my latest site and I would
like to find something more safeguarded. Do you have any suggestions?
I am really enjoying the theme/design of your web site.
Do you ever run into any internet browser compatibility issues?
A number of my blog visitors have complained about
my website not operating correctly in Explorer but looks great in Chrome.
Do you have any advice to help fix this problem?
Woah! I’m really digging the template/theme of this website.
It’s simple, yet effective. A lot of times it’s very difficult to get
that “perfect balance” between superb usability and visual appeal.
I must say you’ve done a amazing job with this. Additionally,
the blog loads extremely fast for me on Firefox. Excellent Blog!
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your blog?
My website is in the very same area of interest as yours and
my visitors would truly benefit from a lot of the
information you provide here. Please let me know if this ok with you.
Cheers!
Thank you for some other excellent article.
The place else may just anybody get that kind of info in such an ideal manner
of writing? I have a presentation next week,
and I’m at the look for such information.
Pretty nice post. I just stumbled upon your weblog
and wanted to say that I have really enjoyed surfing around
your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!
Hi I am so glad I found your weblog, I really found you by accident, while I was looking on Aol for something else, Anyhow I am here now and would just like to say many thanks for a remarkable post and a all round thrilling blog (I also love
the theme/design), I don’t have time to browse it all at the minute but I have saved
it and also added your RSS feeds, so when I have time
I will be back to read a lot more, Please do keep up the
excellent work.
Thanks designed for sharing such a good opinion, piece of writing is nice, thats why i have read
it completely
I’m impressed, I must say. Seldom do I encounter a blog that’s both equally educative and amusing, and without
a doubt, you have hit the nail on the head. The issue is something that not enough folks are speaking
intelligently about. Now i’m very happy that I found this
in my search for something regarding this.
Heya i am for the primary time here. I came across this board and
I to find It really useful & it helped me out much. I hope to provide something
back and help others such as you aided me.
Great article, exactly what I was looking for.
When some one searches for his required thing, therefore he/she wants to be available that in detail, so that thing is
maintained over here.
I visited several sites but the audio quality for audio songs existing at this
web page is truly fabulous.
Thanks very interesting blog!
Howdy! This post could not be written any better!
Reading through this post reminds me of my previous room mate!
He always kept talking about this. I will forward this article to him.
Pretty sure he will have a good read. Thanks for sharing!
That is very fascinating, You are a very skilled blogger.
I have joined your rss feed and look ahead to seeking more of
your magnificent post. Additionally, I’ve shared your site in my social networks
Hey I know this is off topic but I was wondering if you knew of any widgets I could
add to my blog that automatically tweet my newest twitter updates.
I’ve been looking for a plug-in like this
for quite some time and was hoping maybe you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog and
I look forward to your new updates.
Keep on writing, great job!
Quality articles is the main to attract the visitors to pay a visit the web page, that’s what this site is providing.
I needed to thank you for this excellent read!! I definitely loved every bit of it.
I’ve got you bookmarked to look at new stuff you post…
Wow, fantastic blog structure! How long have you ever been running a blog for?
you made running a blog glance easy. The full glance of your website is great,
let alone the content!
I don’t know whether it’s just me or if perhaps everybody else
encountering issues with your site. It seems like some of the text in your posts are running
off the screen. Can somebody else please provide feedback and let me know if
this is happening to them as well? This might be a issue with my web browser because I’ve had this
happen before. Appreciate it
Hi there! Do you know if they make any plugins to
assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m
not seeing very good success. If you know of any please share.
Thank you!
Hi, i think that i saw you visited my website
thus i came to “return the favor”.I’m trying to find things to enhance my web site!I suppose its ok to use some of your ideas!!
Incredible points. Sound arguments. Keep up the great work.
I used to be able to find good information from your blog posts.
Hey! This is kind of off topic but I need some help from an established blog.
Is it very difficult to set up your own blog? I’m not very techincal
but I can figure things out pretty quick. I’m thinking about making my
own but I’m not sure where to begin. Do you have any tips or suggestions?
Appreciate it
I’ve been exploring for a little for any high quality articles or blog posts in this kind of house .
Exploring in Yahoo I eventually stumbled upon this site. Reading this info So i am satisfied to show that I’ve an incredibly
just right uncanny feeling I found out exactly what
I needed. I such a lot undoubtedly will make certain to don?t fail to remember this website and provides it a look on a constant basis.
Wow, this paragraph is fastidious, my sister
is analyzing these things, thus I am going to let know her.
Hi there! This post couldn’t be written any better!
Reading this post reminds me of my previous room mate! He always kept talking
about this. I will forward this post to him.
Pretty sure he will have a good read. Thanks for sharing!
I love what you guys tend to be up too. Such clever work and coverage!
Keep up the fantastic works guys I’ve included you guys to our blogroll.
Hi my family member! I wish to say that this post is amazing, nice written and
come with approximately all vital infos. I’d like to see more posts
like this .
I’m pretty pleased to discover this website. I want to to thank you for your time for this fantastic read!!
I definitely loved every little bit of it and i also have you saved as a favorite to
look at new information on your web site.
Hi! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche.
Your blog provided us valuable information to work on. You have done a wonderful job!
Your way of telling everything in this post is truly pleasant, all be
capable of effortlessly know it, Thanks a lot.
Good day! I simply wish to offer you a huge thumbs
up for the excellent info you have got here on this post.
I will be coming back to your site for more soon.
Hello to all, for the reason that I am actually keen of reading this web site’s
post to be updated daily. It consists of fastidious material.
Hello to all, how is everything, I think every
one is getting more from this site, and your views are nice
in support of new visitors.
xbrNytQTjJeuZq
DfLqISZentQcJjV
each time i used to read smaller content that also clear their motive, and that is also happening with this paragraph which I am reading here.
Thanks in support of sharing such a nice opinion, post is pleasant,
thats why i have read it completely
I am really impressed with your writing skills as well as with the layout on your blog.
Is this a paid theme or did you customize it yourself?
Either way keep up the nice quality writing,
it is rare to see a nice blog like this one
nowadays.
jRwKoBUYum
fFCAsbov
I absolutely love your site.. Great colors & theme.
Did you create this site yourself? Please reply back as I’m planning
to create my own blog and want to learn where you got this
from or what the theme is called. Thanks!
If you would like to take a good deal from this article then you have to apply these strategies to your won blog.
Pretty great post. I just stumbled upon your blog
and wanted to mention that I have truly enjoyed browsing your weblog posts.
In any case I will be subscribing to your feed and I’m hoping you write once more soon!
Wow, marvelous weblog layout! How long have you ever been running a blog for?
you make running a blog glance easy. The overall glance of your website is
excellent, as well as the content material!
Thanks for your personal marvelous posting! I truly enjoyed reading it, you will be a great author.
I will make certain to bookmark your blog and will
eventually come back sometime soon. I want to
encourage continue your great work, have a nice morning!
Hi there! I’m at work browsing your blog from my new iphone!
Just wanted to say I love reading through your blog and look
forward to all your posts! Carry on the great work!
Hi there to every one, it’s in fact a good for me to visit this
web site, it consists of important Information.
Hello, yeah this piece of writing is truly nice and
I have learned lot of things from it about blogging.
thanks.
my blog post … CBD for dogs
It’s remarkable in support of me to have a website, which is good in favor of
my knowledge. thanks admin
Heya i’m for the first time here. I found this board and I find It really useful
& it helped me out a lot. I hope to give something back and
help others like you aided me.
The Science of Sleep. Resurge is a powerful potent fat burning formula by John Barban, which does not only work for melting off fat, but also regulates the sleep cycle too. In fact, this product only works when a person is in his deep sleep.
https://tinyurl.com/y9megjgk
Drinking This Japanese Tonic Before 10am Gave Me Astonishing Results
https://bit.ly/3tbrfd8
Its like you learn my thoughts! You seem to know so much about this,
like you wrote the book in it or something. I believe that you
simply can do with a few percent to drive the message house a little bit, however other than that, that is excellent
blog. A fantastic read. I’ll definitely be back.
Why visitors still make use of to read news papers when in this technological globe
all is accessible on net? games ps4 185413490784 games ps4
Now I am going to do my breakfast, later than having my breakfast coming again to read other news.
Hello, this weekend is good in support of me, for the reason that
this occasion i am reading this impressive informative piece of writing here at my
home.
Hello to every one, the contents existing at
this web page are genuinely remarkable for people
experience, well, keep up the nice work fellows.
Thanks for sharing your info. I truly appreciate your efforts and I will be waiting for your next write ups thanks once again.
Here is my blog post: cbd gummies
It’s an awesome piece of writing designed for all the
internet viewers; they will take advantage from it I am sure.
Look into my blog – buy cbd gummies
I like looking through a post that will make men and women think.
Also, thank you for permitting me to comment!
Feel free to surf to my web blog – CBD gummies for sleep
Way cool! Some very valid points! I appreciate you penning this write-up plus the rest
of the website is extremely good.
Feel free to visit my web-site :: CBD gummies for sale
Every weekend i used to pay a visit this web site, because
i wish for enjoyment, for the reason that this this site conations in fact good
funny stuff too.
Link exchange is nothing else however it is only placing
the other person’s weblog link on your page at proper place and other person will also do same for you.
My site: cbd gummies
Having read this I believed it was rather enlightening.
I appreciate you spending some time and effort to put this short
article together. I once again find myself spending way
too much time both reading and posting comments.
But so what, it was still worthwhile!
I love it when folks get together and share views.
Great site, stick with it!
I will immediately clutch your rss feed as I can’t find your email subscription hyperlink or e-newsletter service.
Do you have any? Kindly let me understand in order that I may just subscribe.
Thanks.
Here is my web site :: buy delta 8 thc
I am sure this post has touched all the internet visitors, its really really nice
piece of writing on building up new webpage.
Feel free to surf to my site – delta 8 thc for sale
Hi there, You have done a great job. I’ll definitely digg it and personally recommend to my
friends. I am confident they’ll be benefited from this site.
asmr 0mniartist
Wow, this paragraph is fastidious, my sister is analyzing these kinds of
things, so I am going to let know her. asmr 0mniartist
Hi there! This is kind of off topic but I need some
guidance from an established blog. Is it difficult to set up your own blog?
I’m not very techincal but I can figure things out pretty fast.
I’m thinking about making my own but I’m not sure where to start.
Do you have any ideas or suggestions? Thanks asmr 0mniartist
I’ve been browsing online more than 3 hours these days,
but I never found any interesting article like yours.
It’s lovely value sufficient for me. Personally, if all webmasters and bloggers made good content as you did, the internet shall be a lot more useful than ever before.
asmr 0mniartist
It is really a nice and useful piece of info.
I’m satisfied that you shared this useful information with us.
Please keep us informed like this. Thanks for sharing. 0mniartist asmr
I do not know if it’s just me or if perhaps everyone else encountering issues with
your website. It appears as if some of the text in your
posts are running off the screen. Can somebody else please provide feedback and let me know if this
is happening to them too? This could be a issue with my browser because I’ve had this
happen before. Thank you
Here is my homepage – buy delta 8
Great post. I was checking constantly this blog and I am impressed!
Very useful info particularly the last part :
) I care for such info a lot. I was seeking this certain info for a very long time.
Thank you and good luck.
My blog buy cbd gummies
I do not know if it’s just me or if perhaps everyone else experiencing
issues with your site. It appears as though some of the text on your content
are running off the screen. Can someone else please comment and
let me know if this is happening to them too? This might be a problem
with my browser because I’ve had this happen previously.
Cheers
Here is my website cbd gummies
Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum
it up what I wrote and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog blogger but I’m still
new to the whole thing. Do you have any tips for novice blog writers?
I’d genuinely appreciate it.
Here is my blog post; where to buy CBD
hey there and thank you for your info – I’ve certainly picked up anything new from right here.
I did however expertise a few technical issues using this web site,
as I experienced to reload the site many times previous to I could get it to load correctly.
I had been wondering if your web hosting is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your high quality score if ads
and marketing with Adwords. Well I’m adding this RSS to
my email and could look out for much more of your respective fascinating content.
Ensure that you update this again very soon.
Also visit my web-site; buy delta 8 thc online
With havin so much content and articles do you ever run into any problems
of plagorism or copyright infringement? My blog has a lot of completely unique
content I’ve either created myself or outsourced but it
appears a lot of it is popping it up all over the web without my permission. Do you know any techniques to help reduce
content from being ripped off? I’d definitely appreciate it.
Here is my site – best delta 8 thc
Hi, this weekend is nice in favor of me, because this occasion i am reading this fantastic educational paragraph
here at my residence.
Here is my blog post; buy cbd gummies
Hi there, I enjoy reading through your article post.
I like to write a little comment to support you.
My site; best CBD gummies
certainly like your web-site but you have to test the spelling on quite a few of
your posts. A number of them are rife with spelling problems and I
to find it very bothersome to tell the reality nevertheless I’ll
certainly come back again.
Feel free to surf to my homepage; buy delta 8
Hey there! Quick question that’s totally off topic. Do you
know how to make your site mobile friendly? My
site looks weird when viewing from my apple iphone.
I’m trying to find a template or plugin that might be able
to resolve this problem. If you have any suggestions, please share.
Thanks!
Here is my blog post delta 8
An outstanding share! I’ve just forwarded this onto a friend who was doing a little research on this.
And he actually bought me breakfast because I stumbled upon it for him…
lol. So let me reword this…. Thanks for the meal!!
But yeah, thanks for spending the time to talk about this issue here on your web
page.
My website – CBD gummies for anxiety
Hi there, I discovered your web site by the use of Google whilst looking for a comparable matter, your website came up, it looks good.
I’ve bookmarked it in my google bookmarks.
Hi there, simply was alert to your weblog via Google, and located that it’s
really informative. I’m gonna be careful for brussels.
I will appreciate if you continue this in future. Numerous
people will likely be benefited from your writing. Cheers!
Here is my website – where to buy CBD
Thanks for ones marvelous posting! I definitely enjoyed reading
it, you could be a great author. I will be sure to
bookmark your blog and may come back down the road. I want to encourage you to continue your great writing, have a
nice morning!
My web site … best CBD
Hi there, i read your blog occasionally and i own a similar one and i was just wondering if
you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise?
I get so much lately it’s driving me insane so any help is very much appreciated.
my homepage – gold bee
Hey would you mind letting me know which webhost you’re using?
I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot
quicker then most. Can you suggest a good hosting provider
at a honest price? Thank you, I appreciate it!
Here is my homepage where to buy CBD
Greetings from Carolina! I’m bored to tears at
work so I decided to browse your blog on my iphone during lunch break.
I enjoy the information you present here and can’t wait to take a look
when I get home. I’m surprised at how fast your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyways, great
site! asmr 0mniartist
Hey! This is kind of off topic but I need some help from an established blog.
Is it very difficult to set up your own blog?
I’m not very techincal but I can figure things out pretty fast.
I’m thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions?
Many thanks asmr 0mniartist
Wow, this article is good, my younger sister is analyzing these kinds of
things, so I am going to inform her. 0mniartist asmr
Hello, after reading this awesome paragraph i am as well
glad to share my experience here with colleagues.
asmr 0mniartist
Thanks in support of sharing such a pleasant opinion, paragraph is pleasant,
thats why i have read it completely
Review my blog – best delta 8 carts
Howdy! I could have sworn I’ve visited your blog before but after looking at many of the posts I realized it’s new to me.
Regardless, I’m certainly pleased I found it and
I’ll be bookmarking it and checking back frequently!
my website buy delta 8 THC area 52
Hurrah! At last I got a website from where I know how to truly obtain helpful data concerning
my study and knowledge.
My website delta 8 carts
Wow, fantastic blog format! How lengthy have you ever been running a
blog for? you make blogging glance easy. The total
look of your website is fantastic, as neatly as the content!
Feel free to visit my web site; delta 8 carts
Somebody essentially assist to make seriously posts I would state.
This is the first time I frequented your web
page and to this point? I surprised with the research you made to make
this actual post amazing. Great activity!
Review my page area 52 delta 8 THC products
This paragraph gives clear idea in favor of the new people of blogging, that
really how to do running a blog.
Feel free to surf to my web blog Area 52 Delta 8 THC